Brand Content Creation

My Business Vault – Brand Content Creation

A personal brand session is more than just taking photos. It’s intentional brand content creation.

Your brand is more than that. It is the sum of all its parts. It’s everything together that creates a feeling that ultimately makes the customer choose between you, and someone else who does something like you do.

Your brand creates a consistent message that helps customers recognize and trust you. And like in all relationships, trust is key.

Before your session, we’ll chat about your mission. Your reasons. Who you see as your competitors. Your colors.

I’ll help you come up with ideas to incorporate to tell your story.

After the session, we can even get together to talk about how you’re going to use all your new content on the internet! (And off)

A few of the questions I asked Christina, of My Business Vault:

Why do you do it? (What’s your mission? What gets you out of bed every day excited to work?) I love creating/starting businesses. The challenge, problem solving and creativity that goes into building something from nothing is my passion. I love that I am able to work with a variety of businesses. My day is never boring.

What makes your business unique? Being a small business owner for the past 15 years and understand the business owner mindset. I make practical suggestions for improving their marketing and won’t suggest doing something just because you can, it has to fit the business and the goals. I also don’t overcharge, which is common among marketing freelancers and agencies. Experience and skill yes, but keep your bottom line in mind when it comes to pricing my services.

What should people feel when they see or think of your brand? Describe the tone of your brand. Which brands do you aspire to aesthetically and why? What visual elements represent your brand and why? Which colors represent your brand and why? Creative, knowledgeable, experienced, action-oriented. Visual elements=laptop, phone, whiteboard… suggest action. I like bright/modern colors: blue, yellow, orange, pink.

Then we took those ideas and made them into images!

Brand Content Creation by Melissa Koren Photography. You can see more of my work online at and also on Facebook and Instagram! If you’d rather contact me directly, please email me at!


The cake smash that wasn’t.

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